Tourism development today makes all circles of society eager to fulfil their diverse needs and desires. One of them is looking for a tourist or recreational experience. Indonesia is the largest archipelago in the world and has excellent potential as a world tourist destination. Meanwhile, Indonesia itself has five large islands, including Sumatra, Java, Kalimantan, Sulawesi, and Papua, and Indonesia has 6 of the 10 most beautiful and best coral reef ecosystems in the world, where most of Indonesia’s territory is a coastal area with excellent marine tourism. Coastal areas have strategic significance because they stretch out between terrestrial and marine ecosystems and have the potential for wealth in natural resources and environmental services, thus attracting various parties to utilise them.

It is proven in South Sulawesi that the increase in tourist visits in 2023 is based on several positive programs the South Sulawesi government has carried out. Data on tourist visits until November 2023 was 3,252,928 people. They comprised 8,827 foreign tourists and 3,244,101 domestic or archipelago tourists.
Tourism development in South Sulawesi has become essential to enhancing economic growth. South Sulawesi has many tourist attractions in all regencies, including nature, culture, and traditions. Those attractions need to be communicated in to increase the tourist visits in this area. Therefore, branding image is an important element in promoting the uniqueness of destinations. In addition to that, language has an important role in enhancing the promotion of the destinations. Furthermore, when communicating tourist attractions to international society, the English language aspect works well as a discursive tool for tourism (Salim & Som, 2018).

For example, Bira Beach is situated on Sulawesi Island, Indonesia’s southern coast. It was well-known for its immaculate white sand beaches, glistening blue waters, and charming environs. The possibilities for swimming, diving, snorkeling, and other water sports at Bira Beach draw tourists. The region was particularly well-known for its historic boat-building sector, wherein regional artisans created Phinisi schooners, an Indonesian sailing vessel. When visiting Indonesia, tourists looking for a peaceful and beautiful coastal getaway frequently visit Bira Beach. Overall, the text portrayed Bira Beach as an ideal destination for tourists seeking a peaceful and beautiful coastal getaway in Indonesia, offering a blend of natural beauty, recreational opportunities, and cultural experiences.

Beautiful Bara Beach is a beachfront region in Indonesia’s South Sulawesi. Bara Beach is well-liked by travelers looking for peace and breathtaking natural beauty because of its breathtaking scenery and immaculate shorelines. Rich vegetation along the shoreline, pure blue waves, and smooth white beaches characterize the beach. Activities available to visitors at Bara Beach included swimming, tanning, beachcombing, and snorkeling. Bara Beach is a great place to relax and get away from the bustle of the city because of its serene atmosphere and incredible views. The beach also allows for exploring other sights and taking in the local cuisine and culture. Bara Beach offers visitors a calm and beautiful environment to enjoy Indonesia’s coastline’s splendor.
Furthermore, Bantimurung National Park is a well-known nature reserve in South Sulawesi, Indonesia. It is renowned for its magnificent waterfalls, varied flora and wildlife, and outstanding natural beauty. The Bantimurung Waterfall, which takes its name from the park, is well-known. It is a beautiful, serene waterfall that tumbles down cliffs, surrounded by rich tropical foliage. Bantimurung National Park is home to a wide range of plant and animal species, including various
types of butterflies, birds, and animals, in addition to its well-known waterfall. The park is excellent for nature lovers, birdwatchers, and animal enthusiasts because of its unique ecosystem. Bantimurung National Park offers visitors a unique and unforgettable experience, combining stunning natural landscapes with rich biodiversity and cultural heritage