A live, coaching-style online workshop that combines tourism-specific AI tools with practical application to your case. 

4 sessions, Limited spots!

Live session will be recorded for later participant access!

100% Satisfaction Money-Back Guarantee: If you’re not satisfied after the 1st session, you’ll receive a full refund. No questions asked.

Live session will be recorded for later participant access!

The Problem & The Promise

Identify the Pain Point: Are you struggling to implement AI in practical ways?

Do you want AI to help you attract high-value visitors and boost your career?

Are you uncertain how to harness AI to drive real results in your business or destination?

Do you want to increase your professional value and the possibility of increasing your income?

Then, it’s not enough to just learn about AI; you need to apply it effectively to your unique challenges!

Promise/Outcome:
This hands-on, coaching-style course is designed for tourism professionals who want to get faster practical results with AI, using 9 tourism-specific AI tools that we will provide you as part of the course, developed by an international tourism expert with 25+ years of experience.

But we will not only provide you with tools right away but also with the method to go from zero to hero, and we will even show you how to create your own AI tools easily.

By the end of this workshop, you will not only understand AI for tourism, but you will also have real tools, strategies, intelligence, content, and campaigns to show for it.

 👉 Book Your Spot Now

And get on the path to real results and career growth with AI.

What You’ll Learn (in 4 sessions) (The Course Content)

Hands-On Application:
Each session is designed for live application; you’ll be working on your own business or destination and challenges, using Dr. Santiago’s AI Tools*, so you can immediately put what you learn into practice.

SESSION 1

Introduction: YOUR AI ENVIRONMENT

• Getting familiar with the AI Tools* and the process to success.

Stage 1: STRATEGIZE

• Focus: Use of the 1st AI Tool to set your goals, define your ideal visitors and strategy profile using AI.
• Outcome: A strategic roadmap for your business/destination, aligned with growth targets.

SESSION 2

Stage 2: MARKET INTELLIGENCE

• Focus: Use of the 2nd and 3rd AI Tools for market intelligence, trends, and research audiences specific to your market.
• Outcome: Updated market intelligence and forecasting capabilities.

SESSION 3

Stage 3: CREATE STRATEGIC CONTENT

• Focus: Use of the 4th to 6th AI Tools to create compelling content using AI to inspire, guide, and educate your target markets.
• Outcome: Real, data-driven content like articles and blog posts.

SESSION 4

Stage 4: READY FOR OUTREACH & PROMOTION

• Focus: Use of the 7th to 9th AI Tools to plan and generate promotional content, including social media, to market your products and destination.
• Outcome: Ready-to-run campaigns, social posts, and a full promotion calendar.

BONUS:

• How to create your own AI tools*

And get on the path to real results and career growth with AI.

* A Free Chat-GPT account is enough to use Dr. Santiago’s tourism-specific AI Tools. However, if you want to have higher usage limits and more functionalities, such as creating your own customized AI tools, then a paid ChatGPT Plus account for $20/month is recommended. NOTE: We do not have any affiliation with or sponsorship by Chat-GPT, we just recommend it because that is what we use for the AI Tools.

Benefits & Transformation

What You Will Get:

• A Tactical Growth Framework to implement immediately for your case.
• Access to 9 Free AI Tourism Tools to go from insights to execution.
• AI-Powered Strategic Campaigns to drive real results.

What You Will Become:

• Confident Tourism Leader: Lead with data and strategy.
• AI-Fluent Professional: Use AI tools to make better decisions.
• Strategic Thinker: Apply AI-supported strategies to attract high-value visitors.
• Data-Driven Action-Taker: Lead your path to success with real market insights.

Why This Course Exists – The Difference:This workshop is for tourism professionals, travel brands, and destination leaders who want real, actionable results.

It’s about applying AI to solve real challenges, grow your career, and achieve measurable success.

Without complexities or bluff: get pure practical tools, real outcomes, and actionable insights.

Unlike other courses, we will not show you generic examples and give you general ideas.

You will get concrete tools, apply them to your case, and learn how to do it on your own.

Certification:

After completing the workshop, the Institute of Tourism will issue a certificate of participation to those who submit their final project created with the tools.

And get on the path to real results and career growth with AI!

Course Logistics (The Offer Details)

There is a limited number of attendees per workshop to ensure high-quality attention and live interaction during the course.

Course Duration:
4 live online sessions, 2hrs each, designed to be highly hands-on. You’ll apply what you learn directly to your business.

Ask Me Anything:
Extended ask-me-anything live sessions right at the end of each workshop session to share common challenges and solutions.

Session Recordings Available:
If you can’t attend live, don’t worry! You’ll have access to all session recordings, and you can apply the material at your own pace.

Requirements:
We will provide you with the 9 Tourism-Specific AI Tools developed by Santiago Rodríguez PhD, that we’ll use during the course.

All you need is:

• A FREE* Chat-GPT account 👉 https://chatgpt.com
• A stable internet connection.
• A desktop or laptop computer (no handy or mobile phone).

* A Free Chat-GPT account is enough to use Dr. Santiago’s tourism-specific AI Tools. However, if you want to have higher usage limits and more functionalities, such as creating your own customized AI tools, then a paid ChatGPT Plus account for $20/month is recommended. NOTE: We do not have any affiliation with or sponsorship by Chat-GPT, we just recommend it because that is what we use for the AI Tools.

Authority & Testimonials

Dr. Santiago Rodríguez, PhD Tourism

• PhD in International Tourism Market Access (com/in/srg)
  Expert with 25+ years of international experience.
  Specialist in empowering professionals to boost their careers with AI.
  Working with 130+ destinations in 4 continents to attract high-value visitors.
  Experience:
• Founder of AI for Toursm & Talent Growth SantiagoR.com
• VP Tourism Research and Strategy at HermannGlobal.com
• Member of Advisory Board of the Non-profit Learntourism.org

Mentor International University Platform for Tourism PreitTour.org
The Institute of Tourism 

This workshop is organized by the Institute of Tourism, a global leader in advancing and spreading tourism knowledge. Learn more about the Institute at www.institutetourism.com

The Institute of Tourism is also the organizer of World-Class global events & research. 

Testimonials
It was the first time that someone started the conversation about AI from the beginning… and our team absolutely loved it! …I could see people scrambling to take notes and literally at the edge of their seats. The fact that he addressed “AI Shame” was also incredibly welcomed and validated a lot of our feelings.

Harry Alvarez – Founder Offbeat Travel – Costa Rica

Using these Al tools has been a transformative experience. They are intuitive, practical, and have opened up new ways to work more efficiently and creatively.

Alex Atuherire – CEO Amatsiko Organisation & Tours – Uganda

Ready to Attract High-Value Visitors, Boost Your Career and Increase Your Income with AI?

Frequently Asked Questions

Is this course for beginners or experts?
For both. This course is applicable to all skill levels because it helps you apply novel and simple-to-use, though powerful, tourism-specific AI tools within a specific framework to guide yo to success.

What happens if I miss a session?
All sessions are recorded, and you’ll have access to the recordings to catch up at your own pace.

How do I apply the course content to my business or destination?
Each session is focused on practical, real-world application, so you can work on your own case with the tourism-specific AI-powered tools and strategies.

The sessions will take place twice per week, so you will have time to use the tools in your own case and ask anything in the meantime.

Is there economic support or a scholarship?

Yes, the Institute of Tourism offers a partial scholarship to:

1. Students from anywhere in the world.
2. Professionals living in low-income- and lower-middle-income countries.

To apply for the partial scholarship, just click on the Book Your Spot Now button and choose the corresponding option.

Is there a professional certificate?

Yes, the Institute of Tourism will issue a certificate only to those participants that deliver the project they worked on during the workshop at the end of the event.