Dr. Santiago Rodríguez PhD in Tourism. Market Access Expert.

25+ years of international experience

Over the past two decades, I have helped tourism practitioners, businesses, communities, destinations, governments, and universities turn tourism into success stories by using it as a means for well-being and development on 4 continents:
– Author of “The Tourism Practitioner” Newsletter: Tools & Systems for Success in Tourism.
– VP of Research in a Marketing Agency serving +130 Destinations in 3 Continents.
– Generator of Data-Driven Strategies for more than 15 Destinations in the USA.
– Coach of Tourism CEOs & Leaders to tackle key challenges with practical tools.
– Market Access Support and Coaching for Tour Operators from 4 Continents.
– Creator of 4 Tourism Intelligence Tools: Media, Search, Booking & Visitation.
– Author of the International Tourism Market Access Program for DMOs.
– Expert Advisor of Public Tourism-related Organizations in 3 Countries.
– Advisory board member of the largest online education platform in tourism.
– Founder & Mentor of 1 International University Platform on Tourism.
– Tourism Responsible of 2 National Parks -Unesco Heritage Sites-.
– Co-author 2 Unesco Declaratories: Biosphere & Multi-National.
– PhD on Attracting International Tourism and Sustainability.
– Developer of Artificial Intelligence Apps & Web Developer.
– Author of 8 Tourism Peer-Reviewed Scientific Articles.
– Reformer of 1 Water Source Conservation Trust Fund.
So, I decided it was time to bring together all my practical experience, backed by scientific knowledge, into a systematized set of practical tips to help tourism practitioners achieve a more meaningful life through tourism for themselves, their loved ones, and their communities.
Thus, I started The Tourism Practitioner movement.

Now, I share tools, and systems to teach tourism practitioners how to improve their profession or business, attract visitors, and use tourism for their success by improving the skills they already have.

For this purpose, I not only transfer my experience but also share new tips based on my professional practice, which relates to:

1. Generating practical and data-driven strategy for practitioners in international tourism destinations;
2. Mentoring and publishing with an international academic platform in tourism;
3. Testing the applicability of technological and artificial intelligence tools.
Follow me to get tips on productivity & tools to improve business, attract visitors, and use tourism for your well-being and development.

 https://www.santiagor.com