Lina Al Khaled is a multilingual tourism expert and sustainability advocate with 25+ years of experience in public, private, and donor sectors. She has led destination marketing, sustainable tourism initiatives, and served as Executive Director of JITOA. A GSTC-certified trainer and member of Jordan’s Tourism Vision 2033 Group**, she supports tourism development and responsible practices. Lina is a founding member of Himmeh w Lammeh promoting environmental awareness in Jordan. A mother of three, she champions tourism that empowers communities and protects the planet.