Sonja Gottlebe is a seasoned professional with a passion for tourism spanning several decades. With diverse experience across the tourism value chain, including lodge construction, sports event management, and logistics for film shootings, she developed a keen interest in responsible tourism in the 1990s.

As the manager of Boogie Pilgrim Tour Operator for 33 years, her efforts garnered international recognition and numerous awards in Germany, England, and South Africa. As the chairman of a prominent private tourism association in Madagascar,

Sonja played a crucial role in developing strategies and fostering collaborations between South Africa, the Indian Ocean, and Europe. She also contributed to establishing the first International sustainable tourism certification network across 16 African countries. Since 2014, as a freelance Tourism Consultant based in Madagascar, Sonja has focused on sustainable tourism development in National Parks, regional marketing, and implementing certifications. Fluent in German, French, and English, she is a convinced social entrepreneur in Madagascar.

In summary, Sonja Gottlebe is a flexible and experienced professional who offers a unique and unconventional journey in the field of tourism.