Dr. Milena Nikolova is a leading expert in applying insights about human behavior to solutions in sustainability and travel.

Her passion is in exploring ways in which behavior-smart tactics can enhance the positive impacts of travel for people, companies and places. In the last years she has been a frequent speaker at global and regional tourism industry events on topics such as behavioral economics for tourism, innovation dynamics in travel, new traveler consumptions patterns, etc. She is the author of the first book that explores the potential of applying knowledge from behavioral sciences to strategic issues in the travel industry.