James Pimentel-Pinto With over 30 years of shaping the tech industry, James brings unmatched expertise at the intersection of artificial intelligence, creative technology, and strategic innovation. He’s a trusted advisor to startups and global brands alike, with a legacy that includes Europe’s first iPhone apps, 27 App Store #1s, and pioneering the now industry-standard role of “Creative Technologist.”

🏢 Innovation Pedigree:

• James is not just an AI expert—he’s a seasoned digital industry innovator: 
• Former CTO at Dare Digital (BBH) – Coined the term Creative Technology and helped win Cannes Lions and Campaign Big Awards.
• Early digital innovation for hospitality including :
  • built the first eCommerce platform for 3663 (bidvest) mymarket.com in 2001.
  • Designed and developed the first catering portal for the industry with caterplan,com for Unilever (2000) 
  • The first brand management system for a hotel group with Radisson Edwardian hotels (2002) 
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• Director of Technology at Iris Worldwide  (Cheil) – Scaled the tech team from 4 to 150, embedding innovation into top-tier client campaigns.
• Interim Technical Director at VCCP (Chime)  – Provided strategic leadership in mobile-first thinking for major brands.
• Founder of agencymobile – Pioneered native and hybrid mobile apps, shaping the early mobile strategy for brands like Next, Reebok, and FA England. 

🏆 Notable Achievements:

• Advised unicorns like Blippar from seed to scale.
• Worked with Apple, Coca-Cola, Sony Ericsson, BT, and Adidas.
• Multiple Webby, FWA, and Sunday Times Top 100 Apps awards.
• Featured in Apple’s Best of App Store.
• Helped shape iOS SDKs as Europe’s first approved iPhone developer.

🔍 What James Offers Clients:
AI Strategy & Transformation – Helping organisations embed AI into core products and services for long-term value.
Creative AI Implementation – Delivering brand storrying systems using generative AI tools (film, image, and voice agents).
Product De-Risking & Validation – Ensuring bold ideas are viable through early-stage advisory and proof-of-concept strategy.
Custom AI Tooling – Building tailored solutions like interactive voice agents and AI-generated media pipelines.