Pauline Suharno is a prominent figure in Indonesia’s travel and tourism industry, serving as the President of the Association of Indonesia Travel Agents (ASTINDO).

With extensive experience in travel management and a deep understanding of the tourism sector, Pauline is dedicated to advancing the interests of travel agents in Indonesia and fostering sustainable tourism growth. Leadership at ASTINDO As the leader of ASTINDO, Pauline represents a wide network of travel agents across Indonesia, advocating for policies and initiatives that enhance the competitiveness and professionalism of the industry.

Under her guidance, ASTINDO has expanded its role in promoting Indonesia as a premier travel destination while addressing challenges such as digital transformation, regulatory changes, and global market trends. Pauline has been instrumental in forging partnerships with international organizations, government bodies, and private-sector stakeholders to drive innovation and resilience in the travel industry.

Her efforts have contributed to empowering local travel agents and positioning ASTINDO as a trusted voice in the global tourism arena. Career Highlights Industry Advocacy: Pauline has played a key role in engaging with policymakers to ensure favorable regulations for travel agents in Indonesia, focusing on consumer protection and industry standards. Digital Transformation: Recognizing the changing landscape of travel services, she has led initiatives to help ASTINDO members adopt digital tools and platforms, ensuring they remain competitive in the digital age. Promotion of Indonesia: Pauline has been a passionate advocate for Indonesia’s rich cultural and natural heritage, working to position the country as a top travel destination for both regional and international visitors.

Vision for Sustainable Tourism Pauline believes in the transformative power of tourism as a driver of economic growth and cultural exchange. She emphasizes the importance of sustainable practices that balance the needs of travelers, local communities, and the environment. Her leadership has inspired travel agents to adopt responsible tourism practices that contribute to long-term industry success. Achievements and Recognition Pauline’s commitment to excellence and her innovative approach to industry challenges have earned her recognition both in Indonesia and internationally.

She is a sought-after speaker at tourism forums and events, sharing insights on the evolving travel landscape and the role of travel agents in shaping the future of tourism.