Prof. Dr. Wolfgang Georg Arlt FRGS FRAS has for 45 years worked across the Chinese travel market. His career includes 20 years as a tenured professor of International Tourism Management and as CEO of the China Outbound Tourism Research Institute (COTRI), based in Hamburg. Providing training and consulting for companies and organisations worldwide, he recently added the Meaningful Tourism paradigm to the toolbox for the successful and sustainable development of tourism for Chinese and other source markets.

Previously author of China’s Outbound Tourism (2004, 2011, Routledge)

Find out more about Wolfgang here: https://www.linkedin.com/in/prof-dr-wolfgang-g-arlt/