“Thrive in Bali: Where Wellness Inspires the World”

Welcome to BWB Expo 2026!

With great enthusiasm and a spirit of collaboration, we warmly welcome you to the Bali Wellness and Beauty Expo (BWB Expo) 2026, a strategic platform that brings together creative industry players, innovative thinkers, and global communities to celebrate and shape the future of sustainable wellness and

beauty. Following the tremendous success of its inaugural event in 2025 which featured over 100 exhibitors, 3,000 visitors from 35 countries, and strong support from ministries, associations, and industry partners, BWB Expo 2026 returns with a larger scale, richer content, and even stronger energy. This year’s theme, “Thrive in Bali: Where Wellness Inspires the World,” reaffirms our commitment to positioning Bali as the center of the global wellness movement—a place where natural beauty, local wisdom, and holistic lifestyles converge.

Bali is widely recognized as a destination that combines stunning natural landscapes, spirituality, culture, and hospitality. In today’s global context, where holistic health is increasingly valued, Bali holds a unique position to emerge as a pioneer in an inclusive, impactful, and sustainable wellness industry. Through BWB Expo, we create a space that bridges tradition and innovation, strengthens cross-sector collaboration, and opens new opportunities at both national and international levels.

According to the Global Wellness Institute (2024), the global wellness economy has reached USD 6.3 trillion and is projected to grow to USD 9 trillion by 2028. Indonesia alone contributes USD 49 billion, placing it among the top 20 wellness economies in the world. This momentum must be strategically leveraged to enhance Indonesia’s—and especially Bali’s—competitiveness and position on the global wellness map.

We invite all stakeholders—from government bodies, businesses, brand owners, sponsors, and academics, to local and international communities—to actively participate in BWB Expo 2026. Together, let’s build a resilient, innovative, and globally inspiring national wellness ecosystem.

Let us grow together in Bali and be part of a movement that is reshaping the way the world views and develops wellness.

Welcome to BWB Expo 2026!

With great enthusiasm and a spirit of collaboration, we warmly welcome you to the Bali Wellness and Beauty Expo (BWB Expo) 2026, a strategic platform that brings together creative industry players, innovative thinkers, and global communities to celebrate and shape the future of sustainable wellness and beauty.

Following the tremendous success of its inaugural event in 2025 which featured over 100 exhibitors, 3,000 visitors from 35 “Thrive in Bali: Where Wellness Inspires the World”