Cordelia Masher

Cordelia Masher

I am a business coach specialising in driving growth and overcoming challenges across various sectors, with a particular strength in the tourism industry. My expertise spans financial strategy, leadership development, and team empowerment, drawing from extensive experience in both the banking and tourism sectors.
As the co-founder of Destination Mozambique and the former Managing Director of White Pearl Resorts, I successfully transformed the resort from an unprofitable state to profitability within four years. This included steering the business through the challenges of the COVID-19 pandemic, empowering teams, and ensuring each department took ownership of its financial and operational performance.
My coaching approach emphasizes strategic clarity, financial resilience, and accountability. I work closely with business owners and their teams to align operations with business goals, whether through improving financial performance, maximizing operational efficiency, or developing leaders capable of driving sustainable success.
With a background in financial strategy from South Africa’s leading banks, I integrate rigorous financial planning with a deep understanding of operational needs. My cross-sector experience allows me to provide businesses with tailored strategies that ensure long-term sustainability and success, regardless of the industry.

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