Dr Hans Friederich FRGS is a Dutch geographer with a PhD from the University of Bristol, UK. He is the Registrar of the SUNx Malta Climate Friendly Travel Registry. He is global Ambassador of the World Bamboo Organisation and Senior Advisor to the European Bamboo Programme which is managed by Bamboologic in the Netherlands. He is a Member of the China Council for International Cooperation on Environment and Development.

From 2014 to 2019, Hans was the Director-General of the International Bamboo and Rattan Organisation(INBAR), a treaty-based Inter-Governmental Organisation with its Headquarters in Beijing, China. Prior to his appointment in China, Hans was the Regional Director for Europe of the International Union for Conservation of Nature (IUCN) based in the Headquarters in Switzerland, and he is currently standing as candidate from Western Europe for the IUCN Council. He has previously lived and worked in Botswana, Kenya, Thailand and Vietnam. Currently, he is living in Gozo, Malta