Fayrouz Holliday-October is a trailblazing leader in South Africa’s Halaal tourism industry. As Chair of the Halaal Tourism Association of South Africa, she has been instrumental in promoting Halaal-compliant travel and hospitality services.

Fayrouz is also an executive member of Women in Tourism Western Cape, where she advocates for greater inclusion and representation of women in the tourism industry.

As Chief Vision Officer of Halaal Hopper, a dedicated tour operator, Fayrouz ensures that Halaal guidelines are strictly followed, fostering trust and loyalty among Muslim travellers and non-Muslim Halaal consumers.

Additionally, Fayrouz facilitates community-based tourism initiatives in townships and rural areas, empowering local residents to develop tourism awareness and readiness. Through workshops, training sessions, and capacity-building programs, she enables communities to prepare for and benefit from tourism, promoting sustainable and inclusive tourism practices.

A seasoned Tourist Guide, Fayrouz is passionate about showcasing South Africa’s rich cultural and historical heritage. Her expertise has also been recognized on the global stage, where she has served as a speaker at the prestigious BRICS Forum in Moscow, sharing her insights on tourism development and cultural exchange.

Her journey has been marked by dedication, innovation, and a commitment to excellence in the tourism industry.