Who is Jing XU?
Mr. Xu Jing is a former director of the World Tourism Organization (UNWTO) and currently an independent tourism specialist.
Xu Jing began his career in tourism at the China National Tourism Administration where he was in charge of international relations. He joined the World Tourism Organization (UNWTO) in 1992 as Officer to the Regional Representation for Asia and the Pacific. Over the years, his areas of responsibilities included the preparation and the organisation of most UNWTO’s technical and institutional activities in Asia and the Pacific. He coordinated and supervised numerous UNWTO technical cooperation projects and sectorial support missions on subjects of contemporary interest to the tourism community of Asian countries. He served as Regional Director for Asia and the Pacific of UNWTO from Dec 2003 to Jan 2020. In addition to his regional responsibilities, he had worked as UNWTO’s Executive Secretary of the General Assembly and the Executive Council from Jan 2014 to Dec 2017.
Xu Jing was instrumental in setting up a regional tourism research platform for UNWTO, i.e. the UNWTO/PATA Forum on Tourism Trends and Outlook which is an annual research event held in Guilin since 2007. Xu Jing coordinated and supervised a wide range of UNWTO technical studies and publications at the Asia-Pacific level. Furthermore, he was responsible for coordinating most UNWTO tourism master plan projects in China at provincial level. These provinces included Sichuan, Yunnan, Shandong, Guizhou, Hainan, Anhui and Heilongjiang. He was instrumental in the development of the China Best Tourism City scheme.
徐京先生长期就职于国际组织，从事亚太旅游行政管理和研究工作。他曾多年担任联合国世界旅游组织亚太部主任一职（2003-2020年初）并曾兼任该组织全体大会及执委会执行干事（2014-2017）。徐京先生多年来在联合国世界旅游组织秘书处全面负责东亚及太平洋地区委员会和南亚地区委员会事务，在成员国服务、组织协调和技术合作等领域有着丰富的国际经验，他曾负责编制了世界旅游组织二十多年来亚太地区的所有技术和政策性文件、研究报告和专业出版物。
徐京先生曾在本世纪初代表世界旅游组织主持或协调了大部分在中国的技术合作项目，包括四川、云南、山东、贵州、海南、安徽及黑龙江的省级旅游总体及区域规划，并参与了中国最佳旅游城市评定标准草案和其它专项规划工作。他曾担任香港中文大学兼职教授、马来西亚泰勒大学旅游研究与创新中心顾问委员会成员、苏州大学名誉教授、上海旅专荣誉教授、中山大学旅游学院旅游发展高级顾问、海南大学第三届理事会常务理事、黄山市、普洱市和桂林市政府旅游经济顾问、香港理工大学中国旅游研究咨委会委员、山东旅游专家委员会委员等荣誉职务。
他2008年入选中国全国工商联旅游商会改革开放30年“影响中国酒店100人”名单。2010年获韩国首尔市长颁发的2010首尔观光大奖，表彰对亚太旅游做出的特别贡献。 2012年获西班牙首届环球亚洲颁发的年度旅游精英奖。香港理工大学酒店与旅游业管理学院2015年度开学日特别演讲人。2020年1月获韩国文化体育观光部部长亚太旅游特别表彰匾。
