After a PhD in Anglo-Saxon literature and history at the University of York (UK), Lucrezia decided to pursue a career in the heritage sector. She attended an advanced training course in “Archaeological Tourism” funded by Regione Emilia Romagna and, in 2018, she became partner of ArcheoVea Impresa Culturale, a start-up company based in Parma working in the field of museum management, cultural tourism and new technologies for cultural heritage. She is now Supervisor of the Prosciutto di Parma Museum in Langhirano (Parma) and Deputy Director of Travo Archaeological Park and Museum (Piacenza).