Dr. Anne-Marie Lebrun is an Associate Professor at the Université de Bourgogne. She holds a PhD in Management Science from the IAE Business School at Université de Bourgogne and an HDR (accreditation to supervise research), alongside a Master’s Degree in Tourism Management from the University of Aix-en-Provence. With over a decade of experience as a market analyst at the Chamber of Commerce of Dijon, she now directs the Master’s program in Sports Management – Consumption of Sport and Destination Brands. She has served as Vice-President of the Université de Bourgogne, where she led initiatives in continuing and professional adult education.

She is an active member of the CREGO research laboratory, and co-leads the PARC (Recreation and Cultural Practices and Activities) research group. In addition, she regularly serves as a reviewer for international journals, including Tourism Management, International Journal of Tourism Research, and European Journal of Marketing. Her research focuses on consumer behavior, experiential consumption, and social representation in tourism, sports, and active leisure, with recent projects exploring gastronomy, wine, and beer tourism.

With over 40 publications, including peer-reviewed journal articles and book chapters, her work contributes to advancing knowledge in these fields.