Rupa Sinha, currently working as a Tourism Instructor at Eton College, British Columbia, Canada. Also pursuing her second doctorate in business administration at Golden Gate University, San Francisco. She earned her first Ph.D. in Tourism Administration & Management from Pacific Academy of higher education and research University, Rajasthan, India in 2019. Previously, she worked with European Global University, Amity University, SRM University, MAKAUT and served as a HOD, BOS and NAAC member.

Her area of research includes Cultural &Heritage tourism development, Community-Based Tourism, Sustainability, Cultural & Behavioral Studies, Consumer Behaviour, Marketing Management and Digital Innovation. She has attended and presented research papers in number of National & International Workshop, FDP, Seminar, Doctoral Colloquium. Conferences, also invited as a key note speaker & delegates from several national & international bodies.

So far, she has more than 40 academic publications in reputed journals and edited books including Annals of Tourism Research, International Journal of Hospitality and Tourism Insights and many more. Additionally, she is the reviewer and associate editor of many peer-reviewed. She is recipient of International Research Award under Gold Category 2024 by ICAI and Life member of Euro Academy. Besides, she serves as a research consultant in Ethiopia Peace Tourism and Mentor at Youcantoo Research Organization.