Who is Anukrati Sharma?

Dr. Anukrati Sharma is the Head & Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India. She is the Director of the Skill Development Centre of the same University. She is also Dean (Honorary) of two faculties, Tourism and Hospitality and Aviation and Aerospace at Rajasthan Skill University, (A Govt. State University) in Jaipur. 

In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan–Progress &Prospects. She has two postgraduate degree specialties –one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce).  Her special interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. 

Dr. Sharma is a featured author of Routledge publisher. Dr. Sharma is the Book Series Editor of “Building the  Future of Tourism” under Emerald Publishing. U.K. She is also the book series Editor of Insights in Tourism Book Series, Routledge. She has edited books on Tourism–Opportunities and Ventures, on Maximizing Business Performance and Efficiency through Intelligent Systems, under IGI Global( Scopus Indexded) , Tourism Sustainable Tourism Development Futuristic Approaches under Apple Academic Press (CRC Press a Taylor and Francis Group), USA under the series Advances in Hospitality and Tourism and  book titled Tourism Events in Asia Marketing and Development Routledge, USA under Advances in Events Research Series, Sustainable Destination Branding and Marketing: Strategies for Tourism Development under CABI, UK, Future of Tourism: An Asian Perspective, under Springer, Singapore, Over-tourism as Destination Risk: Impacts and Solutions Emerald Publishing U.K. under the Tourism Security – Safety Series , Over-tourism, Technology Solutions and Decimated Destinations, Springer, Singapore, Event Tourism in Asian Countries: Challenges and Prospects under Apple Academic Press ( Taylor and Francis Group), USA   and The Emerald Handbook of ICT in Tourism and Hospitality under Emerald Publishing U.K. She also authored a book entitled “Event Management and Marketing Theory, Practical Approaches and Planning.” Another book she wrote is entitled “International Best Practice in Event Management” and it was published by United Kingdom Event Industry Academy Ltd and Prasetiya Mulya Publishing, Indonesia. 

Her current projects include editing a book on “COVID-19 and Tourism Sustainability: Ethics, Responsibilities, Challenges and New Directions” for Routledge, USA, “Festivals and Event Tourism: Building Resilience and Promoting Sustainability” for CABI, UK , The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald Publishing, UK, COVID-19 and the Tourism Industry: Sustainability, Resilience & New Directions Routledge, UK ,Event Tourism & Sustainable Community Development: Advances, Effects and Implications, Apple Academic Press, USA, Crisis, Resilience and Recovery in Tourism and Hospitality Springer Nature, Singapore , Strategic Tourism Planning for Communities: Restructuring and Rebranding, Nova Science Publishers, USA , Dynamics of Tourism Industry Post-Pandemic and Disasters, Apple Academic Press, USA and Resilient and Sustainable Destinations after Disaster: Challenges and Strategies, Emerald Publishing, UK.  She is also working on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India. A member of 10 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Keynote , Speaker , Panel member by different countries such as Sri Lanka, Uzbekistan, Nepal, and Turkey. She has been invited as Visiting Professor at Kazakhstan and Uzbekistan.

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