Bui Thi Tam is a professor in the field of Tourism management at School of Hospitality and Tourism, Hue University, Vietnam. Her research works and publications address the issues of sustainable tourism development, destination management and marketing.

Dr. Tam obtained a Ph.D. degree from Nanyang Technological University in Singapore. She was a former Vice-Rector at Hue University of Economics and Dean of School of Hospitality and Tourism in Hue University, Vietnam.