Professor Ian Yeoman ranked among world’s top 2% scientists by Stanford University.

Ian is the world’s only professional crystal ball gazer or futurologist specializing in travel and tourism.

Ian learned his trade as the scenario planner for VisitScotland, where he established the process of futures thinking within the organisation using a variety of techniques including economic modelling, trends analysis and scenario construction.

Ian is the champion of tourism futures based upon his initial work as the Scenario Planner at VisitScotland where he introduced scenario construction, economic modelling, and trends analysis within the organisation to understand and make sense of the external environment. He then moved to New Zealand where he was involved in several tourism futures projects for government agencies and national strategies whilst an Associate Professor at Victoria University of Wellington.  

Ian is the co-editor of the Journal of Tourism Futures, editor of the Journal of Revenue and Pricing Management and book series editor of the Future of Tourism. Ian has a PhD in Operations Research from Edinburgh Napier University, author of over 70 research papers and 22 books.  

He is presently writing/editing several books including ‘2075: The Future of Food Tourism’, ‘Scenario Planning and Tourism Futures’, and ‘Scenarios for Global Tourism’ for publication in 2024/25.