Dr. Danni Zheng is an Assistant Professor in the Department of Tourism at Fudan University, China.

She was listed as the “Top 40 Young Researchers” in Australia (Rising Stars on the Early Achievers Leaderboard) in 2020 and the “Shanghai Pujiang Talent” in China in 2022.

She received her PhD degree and was granted the “Best PhD Thesis Award” in School of Business at The University of Queensland, Australia. She used to work at the School of Tourism Management at Sun Yat-sen University (China) and the School of Business at The University of Queensland.

Researching in wellness tourism, medical tourism, digital cultural tourism, Metaverse tourism, prosocial behaviors, and crisis management, she has published over 30 academic papers in SCI/SSCI A star journals such as Tourism Management and Journal of Travel Research, book chapters, and conferences.

She is currently hosting national research grants such as the National Natural Science Foundation of China Grant, and Humanities and Social Science Foundation of the Ministry of Education of China Grant.