Balance is everything. Through wellbeing, travel, and human connection, I believe we can open pathways to personal growth, inner harmony, and a more conscious way of living.

My professional background

I draw on more than 25 years of professional experience in tourism, wellness tourism, medical tourism, destination promotion, product development, training, and consultancy. Throughout my career, I have worked at the intersection of tourism, wellbeing, health-related travel, personal development, and human potential.

I am fascinated by the greatness of human beings, their capacity for improvement, and their ability to transform their lives. For this reason, wellbeing has become the central purpose of my work, approached from different perspectives and supported by a wide range of professional, strategic, and personal development tools.

My current work focuses on the development of wellness tourism in Spain. I collaborate with AITB, the Ibero-American Association of Thermalism and Wellbeing, within the framework of the Spanish Tourism Experiences Programme funded by Next Generation EU. In this context, I have contributed to the Market Study of the Wellness Tourism Ecosystem in Spain, the creation of the Wellness Spain Product Club, the design of wellness training programmes, and the development and supervision of wellness tourism experiences across different Spanish regions.

I am also involved in the Strategic Plan for Wellness Tourism in Archena, Murcia, where I work on the design and packaging of wellness tourism products, the creation of wellness micro-spaces, the development of the Archena Wellness Product Club, and the route “From Archena to Caravaca de la Cruz: The Path of Introspection”.

From 2015 , I managed Costa Cálida Cares, the Health and Beauty Tourism Cluster of the Region of Murcia, leading the promotion of wellness and medical tourism products, designing annual marketing plans, building relationships with public administrations, and representing the Region of Murcia nationally and internationally. I am currently CEO of Costa Cálida Cares and Secretary of the Alliance for Tourism of the Region of Murcia.

My professional experience also includes the organisation of international health, wellness, and medical tourism congresses, technical secretariat work for tourism missions, destination promotion, international patient management, and consultancy for companies and institutions seeking to develop or strengthen their wellness and medical tourism strategies.

As a speaker, I have participated in conferences, round tables, and specialised events in Spain and abroad, including Termatalia, World Spa & Wellness, international medical tourism congresses, and professional health&wellness forums in Argentina, Turkey, Andorra, Tenerife, Ourense, Madrid, Barcelona, and Murcia. I am also a member of specialised organisations such as AITB(Ibero-American Association of Thermalism and Wellbeing) and the EHMTA(European Health and Medical Tourism Association).

Training and education have been a constant part of my professional journey. Since 2005, I have delivered courses and workshops on wellness tourism, tourism and health, team coaching, communication, entrepreneurship, emotional intelligence, and professional development for institutions, companies, tourism professionals, teachers, students, and employment organisations.

My academic and professional training combines traditional tourism, marketing, communication, and market research with an integrative path in human development. I studied Public Relations and Reception in Brussels and later specialised in tourism marketing, customer-oriented marketing, digital communication, and international market research. Alongside this, I trained in kinesiology, Neuroenergetic Psychology, NLP, coaching, DISC behavioural analysis, emotional intelligence, and personal effectiveness.

Today, I bring together my experience in tourism, wellbeing, strategy, communication, and personal development to help destinations, organisations, professionals, and people create meaningful wellness experiences. My work is guided by a deep belief in the potential of human beings, the value of authentic connection, and the capacity of wellbeing tourism to contribute to healthier, more conscious, and more transformative journeys.