Florian Van der Bellen is Global Head of Destination Development, PKF hospitality group. 

International hospitality & tourism management and consulting specialist with 30 years experience in countries like Austria, Germany, Switzerland, Romania, Bosnia, Kosovo, Armenia, Georgia, Kazakhstan, Aruba, Australia, USA, and on cruise ships. Very practical and customer orientated approach, delivering meaningful results, not just reports. Destination and Tourism development with focus on tourism potential analyses, sustainable tourism strategies & master plans, DMO development, branding & marketing, and accessible tourism. Projects for UNDP, EU and ADA (Austrian Development Agency), federal and regional governments, as well as for private investors. Highly esteemed speaker and moderator at international tourism conferences in South Korea, Georgia, Montenegro, Romania, Italy, Belgium, Spain, and Austria.

Florian holds a diploma from the College of Tourism, Innsbruck (Austria), and an Executive MBA from the University of Economics, Vienna (Austria). He has more than 30 years of practical experience in international hotel and tourism management in countries like Austria, Germany, Switzerland, Romania,  Australia.

As Managing Director of the Destination Management Organization „Tiroler Oberland“ in Tyrol, Austria, Florian was responsible for the strategic positioning of the destination, branding and marketing. In addition, his focus on accessible tourism brought numerous national and international awards for the destination, such as the EDEN Award (European Destination of Excellence), the Alps Award (Top 5 Alpine Destination), and second place at the World Responsible Tourism Awards.

Florian has successfully founded and managed tourism consulting companies in Austria, Georgia and Romania. His specialties are to make complex issues easily understandable and to produce practical, customer-oriented results.

Florian is a member of the Advisory Board of GIPA (Georgian Institute of Public Affairs) and a sought after speaker at international tourism conferences.