Who is Prof. Sridar Ramachandran?
Sridar Ramachandran, Ph.D,
School of Business and Economics
Universiti Putra Malaysia
Sridar Ramachandran is a Professor specialising in sustainability with an emphasis in the areas of responsible
tourism and marketing with Universiti Putra Malaysia’s School of Business and Economics. He served as the Head of Laboratory at the Institute of Agricultural and Food Policy Studies for five years between 2016-2020. Prior to joining Universiti Putra Malaysia in 1999, he has gained valuable leadership experience in non-profit and corporate organisations. In his consulting career, he specialised in marketing research, sustainable tourism planning, learning and development and strategic management.
Sridar is a certified arborist and a professional member of the International Society of Arboriculture. He also holds a professional certification as an Action Learning coach conferred by the World Institute of Action Learning. As a learning and development consultant Sridar is certified locally by the Human Resources Ministry along with his professional certification as a personality trait assessor conferred by the Aston Business Assessment. Sridar Ramachandran’s research contributions include publications of articles in cited and indexed international journals as well as international conferences. Leadership in sustainability, Tourism marketing, collaborative management in responsible tourism, corporate social responsibility in tourism and research philosophy are his areas of research interest, publication and supervision. He has secured research grants from UPM as well as other government agencies and has participated and won awards in research exhibitions. Sridar has vast experience supervising and teaching in the areas of tourism, hospitality, recreation, marketing and management both at undergraduate and post-graduate levels.
