Served on public / private sector Boards in Africa, Europe, Middle East and Canada: Tourism Envoy to UNDP Administrator; Member EU Commissions on Airline Liberalization and on Tourism Employment: Environment Advisor to the Governor of Jeju Island, Korea: President ICTP (International Coalition of Tourism Partners). Worked closely with the World Economic Forum since the early 90’s on its Competitiveness and Smart Travel activities. 

Formerly Exec. Director IATA: First President WTTC: Ass. Secretary General UNWTO.
Currently President SUNx Malta – Strong Universal NetworkPlayed a key role in emergence of Tourism as a serious socio-economic sector.
• As Executive Director at IATA in the 1970’s helped drive a new liberalization agenda, responding to airline deregulation.
• As first President of WTTC throughout the 1990’s, he worked to pioneer new systems of measuring the sector, creating CSR Certification and supporting China’s efforts to open Tourism markets.
• As Assistant Secretary General of UNWTO, in the first decade of this millennium, he spearheaded new development support systems, including the ST-EP Program, led the Davos Climate Summit and launched G20 Summit recognition program.
• As Co-founder of SUNx Strong Universal Network – a legacy project of Maurice Strong This is a global initiative to support Climate Resilience, related SDG’s and Emergency Response through Climate Friendly Travel ~ Measured: Green: 2050proof.Served on public / private sector Boards in Africa, Europe, Middle East and Canada: Tourism Envoy to UNDP Administrator; Member EU Commissions on Airline Liberalization and on Tourism Employment: Environment Advisor to the Governor of Jeju Island, Korea: President ICTP (International Coalition of Tourism Partners). Worked closely with the World Economic Forum since the early 90’s on its Competitiveness and Smart Travel activities.Written / lectured widely on tourism strategy, sustainability & liberalization; co-author/ editor of two books and numerous journal articles on Green Growth & Travelism as a visiting Professor, Victoria U. Australia and Hasselt U. Belgium. Co-author two major EIU studies on airline liberalization.